What Women Want

Now this is more like it! WIRED speaks to this issue of color preference relative to technology and our choice of "feminine" (pink and sparkly) gadgets. Read it here
http://www.wired.com/gadgets/miscellaneous/news/2007/09/ladygeek
This article is entitled What Do Women Want? Less Pink, More Tech (by Nicole Martinelli-09.10.07). It looks at a study that says bring on the tech gear, but don't make it girly. The article states that's only 9 percent of young women want products that "look feminine," like a pink Playstation or Hello Kitty keyboards. The remaining 91 percent of us seek something sleek and sophisticated. It states that we want the boardroom look rather than the teenage bedroom. The data comes from a study, done by the advertising firm Saatchi & Saatchi, of 750 British women age 24 to 45. It is about time!!!